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When’s the last time you watched just one episode of House of Cards in a sitting?…Or was it more like half a season in one long session? Don’t Special leads worry—you’re not alone. I’ve been known to dabble in a binge-watching session…or two. If any company has mastered the art and science of engagement, it’s Netflix. Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven Special leads company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer.
I Hate to Say It, but Marketers Have a Netflix Problem Special leads Today, we’re releasing new research on the rise of Netflix and how the on-demand era has changed the game for marketers. Netflix enables on-demand viewing, and thus consumers are getting used to this “now—not later” type of atmosphere in the digital realm. With that being said, there are some Special leads stark contrasts between the Netflix model and how marketers are Special leads currently delivering their content—and some important lessons to be learned from
Netflix’s success at holding on to attention. Without a Special leads doubt, marketers have a Netflix problem. Let’s dive a bit further into this idea… 1. Your audience is in control Your prospects have a strong desire to control their own time—even if that means Special leads spending the entire weekend watching back-to-back episodes of Orange Is the New Black. In the on-demand era, the buying journey has changed—and marketers are no longer in control. The Netflix problem is really a scheduling problem.