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Advertising campaigns on urban buses Its scope exceeds other media and other outdoor advertising media since, ultimately, they are moving billboards that run Buy email list the city. Next, we tell you why advertising campaigns on urban buses are so interesting: Great Buy email list impact of the message that draws the attention of the public. Due to the dimensions of the buses, the creativity of the lettering with the advertising campaign located on the side panels and on the back, generates a powerful visual impact. For this reason, the creativity and design of the signage of the advertising Buy email list are very important .
It must be a visually attractive, clear, brief and legible Buy email list. The same design that we are using in other supports or media cannot be used, since the way of visualizing it is different: the distance, the environment, the lighting (day and night) and it is also in movement, with which the time for displaying the message is less. To this we must add that in some buses part of the vinyl is micro-perforated, the one that covers part of the windows, and at night you can't see it since the bus has interior lighting. So the main message has to be located in the opaque part of the bus. In order for Buy email list message to communicate, we advise you to put yourself in the hands of an advertising and design agency , which is specialized in designing this type of media and adapts the message that you are using in Buy email list media to this moving outdoor advertising media.
As we have already mentioned, they are moving billboards , the message is visually captured by everyone who circulates on the street: pedestrians, drivers and bus users , among them are the potential customers of your product. Depending on the sector, professional Buy email list , situation of your business or the product you sell, you can choose which target audience you want to address and in which areas you want to advertise. That is, you can segment the Campaign based on the different bus lines . If you want to target a young audience, you should choose a line that runs Buy email list university areas, schools or leisure areas for young people.