Have you ever wondered why Apple, in principle - whether creative or not - releases variants of its new models? Take, for example, the iPhone 11 case, which was recently released worldwide with three main variants, namely: iPhone 11, iPhone Pro and iPhone Pro Max. Three possible reasons come to mind: One, being the most obvious: it offers buyers more variety in terms of features, price, aesthetics, etc. Second, it allows the company to place “personalized innovation” at the forefront of its marketing efforts. Third, and most importantly, it allows customers to feel that the "power to choose" is in their hands.
That's the beauty of going the extra mile and improving your customer experience with a brand. The point we're heading towards is this: if you want to initiate “real conversations” and “intuitive interactions” with your customer focused on success, productivity, and a positive brand image, you need to get into the state. of the customer's mind. If you're still not convinced, let's look at what the numbers say: Adopting a customer experience mindset can company banner design increase revenue by 4-8% over the rest of your competitors. By 2020, a large proportion of purchasing decisions will be made using “customer experience” as the primary indicator and not price. Companies that prioritize customer experience outperform their competitors by 80%. American Express data suggests that 60% of customers will pay more for a better experience.
Think of the Buyer Persona as the gateway to your customer's mind Selling to a customer without understanding who they are is like serving food in a 3 star Michelin restaurant without tasting the food first. It might seem like an obvious suggestion, but you'll be surprised to know that the majority of brands today aren't investing in understanding their customers – a huge mistake if you ask me. Some key questions you can ask during your research include: who are your clients? What do they want? What do n't they want ? What are their aspirations? What do their needs entail? What are their biggest problems? Here's an example of a buyer profile from website development company, Iron Springs Design, that effectively links the brand's offerings to its 'ideal user lifestyle': coffee marketing personality Image Source Remember : exploring your buyer's personality is no longer an option; it is mandatory if you want to reach an agreement with the client. Also, don't forget to map the ultimate touchpoints such as user personality, psychographic factors, etc. in as much detail as possible to create a foolproof marketing plan.