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The result? Increase in positive responses which nearly doubled my engagement rate with influencers overnight. Sponsored posts or tweets were published much faster. And, everyone was happy. Florida Marriott's hotel collection shows us the benefits of staying organized. I mean, 39 blog posts in a month?! This OCD girl's dream. And, sadly, Lord & Taylor show us the consequences of what happens when you're unorganized - this letter from the FTC. Takeaway: Influencer marketing doesn't have to happen all at once. Decide how you can get the most out of an influencer, then scale from there. Lesson 4: Measure the Right Metrics Are you measuring the right metrics when it comes to influencers? Advertising Continue reading below Otherwise, there is a good chance that you will miss an opportunity.
Here's why it's bad: A year ago, when fax list I collaborated with an influencer who posted about our brand once a month, my referral traffic was low (on average less than 3% of total traffic), social buzz was non-existent, and no new email subscribers and no new sales. When I asked him to start posting and talking about us once a week, all the stats improved dramatically: referral traffic more than doubled, and email subscriptions and new sales increased too! Our brand becoming a weekly presence in the lives of its readers has kept them engaged and eager to share our content. Maintaining constant communication and weekly inspiration from influencers in their inbox makes us less boring and more of a team member.
Just be careful when communicating so you don't have a Scott moment: In which Scott copied and pasted the skinny tea marketing team email to his caption- Frankie. May 19, 2016 Advertising Continue reading below How much is too much when it comes to sharing? Unfortunately, there's no better answer to this, at least none that I can find. I chose to pay influencers per quarter rather than per engagement. This means that, based on the goals we define together, I will . It's more performance-based. After testing several times, you will find the stream that suits you best. Just make sure your communication is consistent. Influencers should look forward to your emails and weekly brand inspiration, and you will benefit from a growing audience with their help.