When it comes to paid search, there is a lot to optimize. Among all the keywords, bidding, and landing page improvements you need to make on a regular basis, it can Phone Number List be easy to ask yourself, "Is my ad content actually making a difference?" To make matters worse, there's nothing exciting about altering ad content. Redesigning a landing page is like creating a work of art. Eliminating keywords can significantly reduce your cost per conversion. But ad copy? Does adjusting a word here or there really make a difference? Ultimately, the answer is a “yes!” Resounding. The Phone Number List fact is, you can have the best targeting and landing pages in the world, but if you serve the wrong ad text to the right audience, no one will click on your ads. On the other hand, with the right ad copy, you can get more clicks and more right-clicks on your ads.
Advertising content is important We recently recruited a new client who was seeing good results with their AdWords campaigns. Decent, but not great. Overall, they Phone Number List had most of the good stuff in place… with one exception: Advertising copy. Now, since everything else was well put together, they were on the verge of balance with their campaigns. However, after reviewing their advertising content, we knew they could do a lot better than just “break even”. So we restarted their ad copy. We revamped everything – CTA, title case, special characters and more – and made Phone Number List sure their revised text ads pointed to landing pages that closely matched the new message. It was a pretty simple change, but the results were really impressive:
In fact, the new ad content performed so much better that it Phone Number List increased conversion rates (not just click-through rates) by 400%. And the cost per conversion went from well over $2,000 to just under $60. Not too shabby for a few hours of work. Obviously, not all businesses will achieve these kinds of results with a few advertising content tweaks. But rewriting and testing your advertising content can be one of the most valuable paid search optimizations you can do. Rewrite your advertising text Knowing that ad copy rewriting is important and knowing how to effectively rewrite Phone Number List your ad copy are two entirely different things. I hope I've convinced you that you should rewrite your ad copy, but let's see how to approach an ad rewrite.